Monday, May 26, 2014

Bears Ad Campaign--Torn Edges

[Originally posted on Wednesday, March 28 2012]




I have just updated my site with a better/higher resolution version of the torn edges work that I did for the Missouri State Bears Campaign. You can see these all over town--on billboards, posters, trucks, etc. Many variants were designed by Revel Advertising, including Volleyball, Swimming, and Lady Bears Basketball. There were too many to post, so I narrowed it down to the same ones that Revel has on their site.

I rendered all of these ripped/torn/tattered paper edges that make the designs look like they have been ripped through by bear claws. Revel Advertising hired me to make these images, which they used to create graphic designs for billboards, posters, signs, magazines, and schedules to be used by the Missouri State University Bears.

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